Business Case: Empowering partners with a comprehensive referrals tool increases visibility into high-potential leads and streamlines collaboration, ultimately driving higher conversion rates and increased revenue for both partners and the business.
Referrals Defined: In the Partner Relationship Management (PRM) space, a referral program is a structured business system to incentivize and reward individuals or partners for referring new customers to your business.
Project Goal & Outcome : Referrals was a net-new feature for Impartner and was successfully released on the Impartner PRM platform.
Constraints: Limited access to customers.
I worked closely with a Product Manager and Development Lead to realize our vision for the feature.
Process: I led the team in Design Thinking exercises to unpack the problem space and drive alignment. This collaborative effort resulted in the creation of key artifacts, such as:
If you're not talking directly with actual users, you're going to end up guessing what they might want or need.
Though wrangling everyone into a meeting may take some skill, find a way to get everyone talking.
Creating even a "quick and dirty" prototype is a great way to communicate the experience we envision.
The product images shared below walk through the initial release of this feature.
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