Drake Software Renewal Website

Making annual renewal a quick and easy process.

Drake Software offers existing users significant discounts for renewing their software immediately after the tax season ends.

For this initiative, I focused on three key objectives:

• Maintain Brand Consistency: Ensuring the design aligned with the established look and feel of the site
• Optimize Information Delivery: Displaying multiple products within the viewport without overwhelming the user
• Enhance Usability: Using progressive disclosure to present relevant information at the right time

My primary design goal was to simplify and streamline the renewal selection process for users, making it as intuitive and efficient as possible.

As the sole designer and researcher for the Professional Product Management team, I collaborated closely with my Product Manager to align and execute on these objectives.

Despite a tight timeline, we conducted several brief usability sessions with current Drake users, which provided valuable feedback. Leveraging these insights, we iterated on the design and successfully delivered the updated site in time for the renewal period.