Drake Software Renewal Website

My role Sole designer and researcher for the Professional Product Management team, defining the IA and interaction model, writing key page copy, and partnering with the PM to ship in time for renewal season

Challenges and constraints Tight delivery window, strong brand constraints, multiple products competing for attention, and a user base that wanted a fast “same as last year” path with minimal decision overhead

Impact Streamlined product selection with progressive disclosure, improved clarity of discounts and product details, and iterated through quick usability sessions to reduce friction in the renewal flow

Skills demonstrated Information architecture, progressive disclosure, UX writing for commerce clarity, usability testing, decision-friction reduction, delivery under tight timelines

Making annual renewal a quick and easy process.

Drake Software offers existing users significant discounts for renewing their software immediately after the tax season ends.

For this initiative, I focused on three key objectives:

• Maintain Brand Consistency: Ensuring the design aligned with the established look and feel of the site
• Optimize Information Delivery: Displaying multiple products within the viewport without overwhelming the user
• Enhance Usability: Using progressive disclosure to present relevant information at the right time

My primary design goal was to simplify and streamline the renewal selection process for users, making it as intuitive and efficient as possible.

I led design and research for the renewal flow, partnering with Product to prioritize the highest-friction steps. We ran brief usability sessions with current Drake users and iterated quickly, shipping in time for the renewal window.