Impartner Referrals feature

My role UX designer responsible for defining and delivering the experience for a net-new referrals capability, including workflow design, interface patterns, and collaboration with Product and Engineering to ship the feature

Challenges and constraints Designing a program that balanced partner motivation with administrative oversight, supporting multiple referral states and reward models, and ensuring partners could easily generate referrals without introducing operational complexity

Impact Introduced a clear referral lifecycle model, improved partner engagement through streamlined submission and sharing workflows, and delivered visibility into referral progress and reward tracking

Skills demonstrated Workflow and state modeling, program design (motivation and oversight), interface pattern design, lifecycle clarity, partner-facing usability, collaboration with Product and Engineering

I designed and wrote the Referrals experience for Impartner, covering program setup and day-to-day administration. The goal was to help partners drive new leads while keeping rules, rewards, and status transparent for everyone involved.